“Outpacing the Competition
provides a useful IP management framework for rapidly evolving and
inherently unpredictable R&D environments where companies are partners,
customer, and competitors at the same time.” – Marshall Phelps,
Corporate Vice President for IP Policy & Strategy, Microsoft
“Robert Cantrell’s book Outpacing
the Competition: Patent-Based Business Strategy should be read by
anyone involved in the practice of litigating or licensing patent rights
of policymakers responsible for patent issues. Mr. Cantrell provides a
cogent approach for applying decisional methodology and game theory to
enhance the utilization and understanding of patent rights.” – Bradley
J. Olson, Esq., patent attorney, Washington, DC
“Robert Cantrell makes a compelling
case for using intellectual property as a core for building solid business
strategy. He provides a unique and valuable perspective on competitive
advantage, as delivered through patent-based business strategy. This is
an excellent addition to anyone’s business strategy arsenal.” – Jeff
Hovis, Managing Principal, Product Genesis, Innovation Genesis LLC
“Robert truly treats patents and
related intellectual property as both a weapon and a shield to help the
reader use patents to out-maneuver global competitors of all kinds – the
low-cost producer, the high-end innovator, etc. CEOs, attorneys, business
and engineering professionals and the like will enjoy the military imagery
and flavor provided by Robert. Thanks for clarifying how critical it is
to have an understanding of patents in running a truly competitive global
business today.” – José W. Jimenez, Esq., Chief Intellectual Property
Officer, AMS Research Corporation
Outpacing the Competition
Patent-Based Business
Strategy
In the field of patents, there are
still innumerable treasures that have not been unearthed; they are hidden
in the patent files of a company, or more likely, in the minds of
brilliant researchers waiting for the right connection of ideas and
support.
Taking the mystery out of patent
strategy for business management, Outpacing the Competition
explores the business dynamics behind creating, acquiring, advancing, and
defending patentable assets. Reveling the dynamics central to winning the
competition for ideas and relationships through which companies derive
successful products, this innovative book puts patentable assets, the core
value of technology companies, at the center of a broader business
strategy discussion.
Combining business strategy with
legal and classical strategy, Outpacing the Competition makes it
clear how professionals can and should integrate patents into all aspects
of business strategy in order for an organization to achieve its full
financial potential, with discussion of:
-
Emergent treasures: the creation and acquisition of
valuable inventions from bright people
-
Ways to organize and use non-obvious advantages from
the point of view of patent strategy
-
The ongoing decision cycle of assessment, decision,
and action
-
The race of decision cycles in determining business
tempo
-
Patents as a key driver of business growth for
companies
-
The proven strategy models that illustrate how
patents work
Filled with case studies and
real-world anecdotes, this strategic guide equips professionals with tools
to cultivate, grow, and guard their patents, and breaks down three key
learning points about patent strategy: understanding what patent strategy
is, winning the race of decision cycles, and mastering the interplay of
interaction and isolation that occurs between companies through patent
transactions and enforcement.
Patents provide a brief window of
opportunity for companies to enforce the exclusivity of their inventions
before competitors are able to imitate their ideas. As the most
quantifiable of intellectual property assets, patents are the cornerstone
of a new type of business strategy that, while practiced, has not been
adequately described. Until now.
Required reading for business
professionals and attorneys, Outpacing the Competition delivers
much-needed guidance in developing business strategy that leverages the
competitive advantages afforded by patents.
Robert L. Cantrell is a
professional strategist and Director of Consulting at Landon IP, Inc. He
has managed multiple consulting and analytical engagement across a wide
range of technology sectors that include the communications, electronics,
medical devices, pharmaceuticals, energy, and consumer goods fields. For
Landon IP customers, Mr. Cantrell manages patent analytical projects,
innovation and IP strategy sessions, and advanced training courses. He is
on the faculty of Patent Resources Group (PRG), the leading provider of
advanced patent education to the legal and business communities. His core
expertise in classical strategy has been proven to have wide applicability
across many professional disciplines.